'Invest In Bitcoin' Galaxy Digital Ad Tells Financial Times Readers

Mike Novogratz's Galaxy Digital is following in Grayscale Investments' footsteps by releasing an ad for cryptocurrency to the general public, this time using print media.

A full-page ad for the cryptocurrency investment bank appeared in the U.K.-based international business newspaper Financial Times today.

"Now is the time to invest in Bitcoin," the ad stated.

"In uncertain times, Bitcoin is a hedge independent of the hegemony."

Big ad for bitcoin in the FT today from Galaxy Digital.

Barry Silbert August 13, 2020 The Financial Times had more than one million subscribers as of 2019, with roughly 18% of them millionaires.

The news of Galaxy's ad appearing in print media comes a few days after a new campaign from Grayscale, which released a 30-second spot on business and finance cable TV channels starting on Aug. 10.

The nature of print allows it to go into detail, labeling Bitcoin as "An investable store of value asset that operates independent of the traditional financial system."

"Investors who worry about fiscal profligacy and helicopter money should recognize the value in Bitcoin's inherent scarcity - its hard-coded fixed supply makes it a compelling hedge against inflation," the ad states.

Twitter user uldtotten described Galaxy's attempt to educate the public on crypto as "So much cleaner" than Grayscale's ad."This paper ad is more powerful than the Grayscale TV ad," said cryptotothemoon.