MyEtherWallet adds ".crypto" email-style naming feature for personalized ETH addresses

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MyEtherWallet users are now able to send and receive ETH and ERC-20 tokens using their own personalized "Human-readable" address instead of the standard 42-character public key.

Unique addresses can be created on MEW in the form of "[name].

Crypto," powered by Unstoppable Domains, a blockchain registry startup funded by Draper Associates and the Ethereum Foundation.

"Blockchain domains enhance the payment experience for cryptocurrency users. Our collaboration with MEW allows users to replace complicated crypto addresses with human-readable names. This is an important step towards onboarding the next billion people into cryptocurrency."

San Francisco-based Unstoppable Domains has to date integrated its ".

Crypto" address feature into 15 different wallet applications including Binance-owned Trust Wallet, IM Token, and Zilliqa wallet ZilPay, and as a result of the new tie-up with MEW, will be offering its existing user base MEW tools like token swaps and the MakerDAO DeFi portal.

In practice, when users type a recipient's ".

Crypto" string into MEW, the wallet automatically searches the Ethereum blockchain for the address registered to that domain and inputs said address.

The domains also double as names for Ethereum-based websites, and unlike conventional domains do not require renewal or escrow agent to facilitate the transfer of ownership.

MEW CEO Kosala Hemachandra said in a press release the initiative will make the user experience "Easier and friendlier," while making it significantly harder for funds to be sent to the wrong address.

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